The achievement of sustainable and social tourism is a process that must have a multidisciplinary and multisectoral vision. To this end, the Sustainable & Social Tourism Summit, in collaboration with the International Social Tourism Organisation, developed the Diploma for the Training of Professionals in Sustainable and Social Tourism, to consolidate training and cooperation among specialists in the sector, within the framework of the “Integrated Management Ridge to the Reef Project” (MAR2R).


Duration:

6 months

Hours:

90 hrs.

Modules:

5

Format:

Virtual

OBJECTIVE

To strengthen the collaboration between the four countries that share the ecoregion through capacity building and regional, national and local leadership, and by involving stakeholders in sustainable management policies.


Specific objectives:



To update the knowledge of key stakeholders in the management of the sustainable and social tourism in the MAR ecoregion and the SICA region.



To raise awareness among the participants on human and social issues in tourism.



To align the participant’s vision of tourism development with the 2030 vision for a sustainable and solidarity tourism in the MAR ecoregion.



To stimulate collaboration among themselves, as well as with other actors in the SICA region, to generate and implement integrated management projects in the shared territory in the immediate future.


PARTICIPANT’S PROFILE

The diploma is intended for all tourism and development professionals involved in tourism decision-making in the region.


Such as government authorities, business representatives and representatives of non-governmental and academic organizations, as well as for community leaders.

The group will be conformed by representatives from the four countries of the ecoregion, as well as by some representatives of the SITCA member countries.

90 hours of theoretical and practical training:



PROGRAM


Module 1


  • Tourism, meaning and content of the tourism travel.
  • Basic concepts: sustainable tourism, social tourism, community-based tourism, ridge to reef approach.
  • Historical evolution of world and regional tourism (Mesoamerican Reef Ecoregion and Central America) and perspectives from the COVID-19.
  • Trends in tourism-related issues: land management and governance.
  • Global and local public policy: SDGs and country efforts .
Module 2


  • Development of the collective vision towards 2030 and its components:
    • Participatory and inclusive governance.
    • Integrated knowledge management.
    • Blue, circular, regenerative and distributive economy.
    • Authentic and resilient destinations.
    • Shared and differentiated identity.
Module 3


  • Residents' expectations of tourism in the Mesoamerican Reef Ecoregion.
  • Travelers, experience expectations.
  • Demand management models for responsible tourism travel and strengthening civic culture.
  • Case study I: public-private partnership.
  • Case study II: tourism operation.
  • Best practices: guest panel.
Module 4


  • Biocultural assets of the Mesoamerican Reef Ecoregion, environmental and economic relevance.
  • Protected heritage: Natural Protected Areas, heritage declarations (tangible and intangible).
  • Supply management models.
  • Case study I: public-private partnership.
  • Case study II: tourism operation.
  • Best practices: guest panel.
Module 5


  • New ways of thinking:
    • Sustainable and social vision of tourism as a whole .
    • Vision from the ridge to reef in an integral way.
  • New ways of acting:
    • Health and safety issues.
    • Action and communication: the new role of Marketing.
    • Innovation and technology.
  • Towards a development tourism:
    • Proposals to overcome the crisis.
    • Long-term proposals.

A diploma will be issued, sent electronically, to those who certify 80% attendance and due participation in the project, as well as in the virtual or face-to-face sessions.


The diploma program will be endorsed by the Sustainable & Social Tourism Summit, the International Social Tourism Organization, and the Central American Commission for Environment and Development.



REQUIREMENTS


Fill in the registration form and send the following to
thalia@sustentur.com.mx the following:




Curriculum Vitae.



Authorization Letter from your organization or company signed by your immediate supervisor to participate in the distance program.



Commitment Letter completed and signed by the participant where he/she commits to complete the distance and program.



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